Counsel — The AI board of directorsLog inStart free
Counsel

The AI board for your business.

Skip to content
Engraved portrait of the CEO
CEOChief Executive · strategy & vision"What are we actually trying to win — and what does it cost us not to act?"
Why Counsel

The most important calls are made alone.

Counsel is an AI board of directors: nine specialists — CFO to Legal — who debate your decision and hand you a recommendation with the dissent attached.

  • 01

    No one's job is to disagree with you.

    Your team wants to please you. Your investors want returns. Nobody in the room is paid to tell you why you're wrong.

  • 02

    Real expertise is slow and expensive.

    A fractional CFO runs thousands a month. Consultants bill by the hour and answer in weeks. Advisory boards meet four times a year. The decision is in front of you now.

  • 03

    Decisions vanish the moment they're made.

    They live in your head, a Slack thread, a 1 a.m. voice note. No reasoning captured, no dissent recorded, nothing to look back on when it matters.

Engraved portrait of the CFO
CFOChief Financial · capital & risk"Show me the cash, not the spreadsheet."
How it works

From question to recommendation in minutes.

  1. No. IBrief your board

    Tell Counsel about your company once.

    Model, market, numbers, goals. Every consultation is grounded in your real context.

    Company profile80%
  2. No. IIAsk the hard question

    Pose any decision.

    Nine specialists take positions and challenge each other across four structured rounds.

    CEO · CFO · CMORound 2 of 4, challenging positions
  3. No. IIIDecide with confidence

    Get a recommendation, with the dissent attached.

    The reasoning, the dissent, and a confidence level — then let Counsel watch your sector.

    Recommend: proceed. Confidence 78% · 2 dissents.
Engraved portrait of the CTO
CTOChief Technology · systems & scale"The simplest thing that survives contact with reality."
How they decide

Structured deliberation, not a chat thread.

Every consultation runs as a four-round debate, engineered to surface disagreement before it resolves it.

  • R1

    The Chair convenes.

  • R2

    Opening positions.

    Each specialist states their initial position on the record, independently, before anyone else responds.

  • R3

    Challenge & dissent.

  • R4

    The recommendation.

Counsel Minutes of Consultation

No. 0147 · Should we raise our Series A now? · Second round of four

CEO
Raise now. The market window won't stay open.
CFO
Runway is 14 months. We have time. Don't dilute at this valuation.
Advocate
“We need capital to capture the CAC advantage while acquisition costs are low — but what if the window is already pricing that in?”

Resolved: proceed.
Confidence 78% — two dissents entered in the record.

Engraved portrait of the CMO
CMOChief Marketing · market & demand"Forget what we think. What does the customer do?"
Always on

Your board doesn't wait to be asked.

Counsel watches your sector around the clock — regulatory shifts, competitor moves, market signals — and surfaces what matters before it's urgent. The relevant specialists weigh in automatically, so you hear about the threat or the opening while you can still act on it.

  • A new EU reporting rule affects your category. Three actions flagged.

  • A competitor just cut prices 15% in your core segment.

  • Your runway assumption rests on a renewal rate that's trending down.

Engraved portrait of the COO
COO"Fine in theory. Can we ship it by Tuesday?"
Engraved portrait of the CHRO
CHRO"The team can absorb one change this quarter. You're proposing three."
Built-in dissent

The one who's there to disagree.

Good decisions die from too much agreement. So in every consultation, Counsel assigns one specialist as Devil's Advocate — and their only job is to attack the consensus the rest of the room is forming. They hunt the assumption nobody questioned, the risk everyone talked around, the failure mode hiding in plain sight. Not to be contrarian. To make sure that when your board finally agrees, the agreement is earned.

Board leaning launch in Q3
Devil's advocate

“Q3 lands the launch on top of your renewal cycle. If onboarding slips two weeks, you risk the exact customers funding it. What's the plan if support is underwater in week one?”

Consensus revisedphased Q3 rollout
Engraved portrait of the Legal
Legal"Are we allowed to — and what happens when it goes wrong?"
Engraved portrait of the Data Analyst
Data Analyst"Before anyone argues, let me pull the numbers."
Engraved portrait of the Market Analyst
Market Analyst"Here's what's actually moving in your sector right now."
Confidential by design

What you tell the board stays with the board.

Your data is encrypted, isolated, and never used to train models. EU data residency, GDPR compliance, and full export or deletion on demand — confidentiality guaranteed by architecture and by contract.

  • GDPR compliant
  • EU data residency
  • Encrypted in transit & at rest
  • Never used for training
  • Export or delete on demand
Read our privacy policy →
Pricing

Plans for every stage.

Free

Convene your board for one decision a month.

Free
  • 1 workspace
  • 1 user
  • 5 consultations / month
  • Up to 3 agents per debate
Start for free

Starter

For founders who need the full board, regularly.

49/mo
  • 1 workspace
  • 1 user
  • 30 consultations / month
  • Up to 5 agents
  • Devil's Advocate every session
  • Weekly sector alerts

Scale

For organisations where the board meets every week.

399/mo
  • Up to 3 workspaces
  • 15 users
  • 1 000 consultations / month
  • All 9 agents
  • Devil's Advocate every session
  • Daily sector alerts
  • Unlimited document library
  • KPI tracking + API access
  • MFA enforced
  • Priority support
Join the waitlist
FAQ

Questions worth asking before you commit.

Is Counsel a replacement for a real advisor?
No — and it isn't trying to be. Counsel is decision support: it stress-tests your thinking in minutes so that when you do spend an hour with a real advisor, lawyer, or investor, you arrive with the hard questions already mapped.
How is this different from just asking ChatGPT?
A chat gives you one agreeable voice. Counsel runs nine persistent specialists who already know your company, take independent positions on the record, and challenge each other across four structured rounds — with a Devil's Advocate whose only job is to attack the consensus. You get a recommendation with the dissent attached, not a paragraph that agrees with you.
Who sees my data?
Only your workspace. Everything is encrypted in transit and at rest, stored in the EU, never used to train models, and you can export or delete it on demand.
How does the free tier work?
Five consultations a month with up to three agents per debate, one workspace, no credit card. It's free for as long as you want it.
What happens when my trial ends?
Nothing disappears. You drop to the free plan and your full decision history stays readable — you just convene fewer, smaller debates until you upgrade.
Which model powers Counsel?
Counsel runs on Claude, Anthropic's frontier AI, orchestrated by our own deliberation engine that assigns roles, enforces the four-round structure, and grounds every position in your company profile. Your data is never used to train any model.
Can my team share an account?
Yes — Starter includes 2 users, Growth 5, and Scale 15 across up to three workspaces. Every consultation records who asked and what the board concluded.
How long does a consultation take?
Most complete in three to five minutes. Complex briefs with large document libraries can take up to ten.
The first edition

Your first board meeting is free. No credit card — put your hardest decision in front of all nine specialists today.

Convene your board →